For Michelle, listening to customers remains the “beginning of everything.” Listening, she says, is the key to driving understanding, and from there, building relationships based on continuous improvement. Yet, the greatest insight gleaned during the INSEAD programme she participated in is the need for digital ears and the breakthrough notion of “the power of outside in.”
Read her story here.
With the aim of strengthening her skills in digital marketing strategy and analytics to launch her champagne business, Jing van Opstal enrolled on INSEAD’s Leading Digital Marketing Strategy programme. Collaborative opportunities with diverse peers and real-world case studies were the highlights of her learning experience.
Read more: https://inse.ad/bmg7uolg
Changing customer behaviour, new technologies, disruptive competitors, new online channels, digital trends, unlimited data: Our research is showing that senior executives often struggle to structure their thinking about all changes happening in a digital world. They often say that traditional strategies have become completely obsolete in an agile world. Indeed, in this fast-paced environment, new approaches are required. But traditional strategies are not dead – they are just transforming. Value-creating growth still starts with customers and not with products or technology. In this webinar, Prof. Joerg Niessing will discuss three customer-centric shifts that have helped organisations to transform successfully by leveraging data and digital tech. The frameworks used will give you a structured approach to build your own successful customer-centric digital strategy.
Register now:
https://inse.ad/webinar-m&s-2023
INSEAD’s Marketing Programme Directors share a strong example of the importance of building digital resilience around the customer and how it can protect a business during uncertain times.
While the face of education has evolved rapidly, one trend that has remained constant is the need to build strong customer relationships.
In 2010 INSEAD was one of the first schools to adopt a CRM platform to manage stakeholders’ relationships to bring business best practices into the higher education world. Now, the experience we are creating in executive education with Salesforce is totally unique.
Salesforce.org interviewed Séverine Guilloux, our Executive Director of Open Programmes and Online Learning Innovation, and Pankaj Kumar, our Director of Digital Marketing Strategy and Technology Innovation, to hear how INSEAD is building relationships with lifelong learners.
Discover the video interview ➝ https://inse.ad/itw-salesforce-lifelonglearners